OH MY GOD. I almost forgot the greatest commercial of all time, bar none.
This is, quite simply, the perfect commercial. It features the product without shoving it down your throat, it's not only got heart, but Christmas spirit (and I love Christmas), it's not bogged down with distractions, and there's a hero you can really root for: the E flat Hershey's Kiss. It's not Christmas without this commercial.
And did you notice they're in the shape of a Christmas tree? *sigh*