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If you've got some brand loyalty and the new design is hard to find, or difficult to use, I can see being unhappy with a change. But people who have a "deep emotional bond" with packaging worry me.
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And you believe Bush and the liberals and divorced parents and gays and blacks and the Christian right and fossil fuels and Xbox are all to blame, meanwhile you yourselves create an ad where your kid hits you in the head with a baseball and you don't understand the message that the problem is you.
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