Psychological experiments have indicated that it's actually the unpredictable guy that girls will go for more. Nice sometimes, an asshole sometimes. And, it's not just girls, but all people (and other non-people creatures as well) that tend to keep returning to a situation in which the outcome is uncertain even when given the option of a situation in which the outcome is almost guaranteed to be good. This is why our savings rate is in the toilet, but casinos are profitable.
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