I love rice in all incarnations...my favorite brown rice to date is a brand I found in our local asian market called 'Brown Jasmine Rice'. I think the brand was called something like 'Cock on the Mountain', which is really the reason I bought it - how could I resist?
Anyway, as others said, the texture and flavor will always be different from white rice. Chewier and nuttier is how I'd describe it.
One thing about the 'eating healthy' and other choices people tend to make. Lots of people seem to think you have to go 'whole hog', as it were. No white rice, white flour, or even white sugar. No processed foods ever. That just isn't my style. If I tried to do that, I'd go absolutely crazy, and it would be far more work than it's worth. At the Parade household, we certainly are trying to eat healthier, but it's not an all or nothing thing. We try to do things a little better, but that doesn't mean banning all white rice. We have white rice when it seems appropriate, like alongside stir fry, or in fried rice. We use brown rice where it seems appropriate - like I think it makes awesome rice pilaf, for instance. Insisting on only having brown rice seems like limiting your choices and causing a lot of trouble for small returns.
If you're eating fresh-cooked food at home, instead of processed food or fast food, you're already doing pretty damn good, IMNSHO. Splurge on some white rice on occasion.
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