Found this in the 1934.10.24 edition of the Nation while looking for other info from the Depression:
Quote:
In the Driftway
THE men’s clothing manufacturers have found a word fcr it.
“Go-withoutism” is the disease that is ravaging the
country-it has reduced the men’s wear business from five billion
dollars in 1909 to a quarter of that sum-and the clothing
industry is ready to spend a million dollars to “stop the trend
toward nakedness.” Plans for the “campaign were made at a
recent conference in New York in which many prominent figures
took part. “Go- withoutism”was attacked on both moral and
business grounds. Mr. J. M. Kraus, advertising manager of an
important uplift organization in Chicago which manufactures
suspenders and garters, described nudism as “the charlenge
barbarism has hurled at civilization,” and’cited, with & fine
disregard of sequences, the example of the Fall of Man in the
Garden of Eden. William Goldman, obviously representing the
left-wing group, indicated his belief that “go-withoutism” was
an apple from quite another tree when he said that its origin was
economic. But bothagreed that direct methods of combating
nakedness were unwise. Direct relief was barred in favor of made
work, sometimes known as publicity. [...]
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