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They're given legitimacy by their viewers/listeners, and there are enough of them that Rush and Bill being ignored can't marginalize them. It emboldens them by allowing them the dishonest claim that they're somehow too real or too honest for the president.
If BillO only got a few hundred thousand viewers (instead of the several million he regularly gets), then I'd say ignore him. If Rush was only aired regionally (instead of internationally), I'd say ignore him. Let's just be honest, though. People listen to them. Old people, especially. And these people all vote.
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