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Tilted Cat Head
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Location: Manhattan, NY
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It's hard to escape it...
Quote:
View: The Most Social Brands of 2008
Source: Adage
posted with the TFP thread generator
The Most Social Brands of 2008
The Most Social Brands of 2008
Apple Wins by Sheer Volume of Mentions, at Least
Posted by Abbey Klaassen on 01.29.09 @ 02:00 PM
Pop quiz: What was the brand or branded product most often mentioned in social media at the end of last year?
If you guessed the iPhone, as probably 90% of you did, you'd be right. But you might be surprised at just how dominant Apple and its brands are in terms of online chatter: IPhone is joined by Apple and iPod in the top 10 most mentioned brands or branded products list.
The analysis is from social-media-services provider Vitrue, which launched a social-media index last year. It measures the conversation volume around 2,000 brands on a variety of social-networking, blogging and micro-blogging sites. This survey stuck to a pretty rudimentary metric -- it measures mentions, not the sentiment of those mentions or the word pairings.
"This is measuring velocity and volume in December 2008," CEO Reggie Bradford told Ad Age. We asked him for full disclosure of how many are clients and he said, "Some are, some aren't, and many more clients didn't make the list." He wouldn't specify who exactly has employed Vitrue's services, but noted that of the top 20, "just a handful" were clients.
In addition to Apple and its branded products, media brands also dominated the top-10 list: CNN bested Disney and MTV for the No. 2 spot. The rest of the top 10 was consumer-electronics-heavy: XBox, Starbucks, Sony and Dell.
The only auto to sneak into the top 20 was Ford, at No. 12. Honda was the next-most talked-about, in the No. 25 spot. Surprisingly, Lincoln followed that, at No. 28. One important caveat, however: It's unclear whether the chatter was positive or, perhaps, related to the government auto bailouts from late 2008.
Anything surprise you about the top 50? (The rest can be found on Vitrue's blog.)
1. iPhone
2. CNN
3. Apple
4. Disney
5. Xbox
6. Starbucks
7. iPod
8. MTV
9. Sony
10. Dell
11. Microsoft
12. Ford
13. Nintendo
14. Target
15. PlayStation
16. Mac
17. Turner
18. Hewlett-Packard
19. Fox News
20. BlackBerry
21. ABC
22. Coke
23. LG
24. Best Buy
25. Honda
26. eBay
27. Sharp
28. Lincoln
29. NBA
30. Pepsi
31. General Motors
32. McDonald's
33. General Electric
34. Walmart
35. NFL
36. Mercedes
37. BMW
38. Samsung
39. Nike
40. Subway
41. Dodge
42. Pandora
43. CBS
44. Mercury
45. NBC
46. Disneyland
47. Last.fm
48. Toyota
49. Cadillac
50. Chevy
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