Well, the whole "global icon" thing, the whole "a lebron james team" thing when they are winning, and the whole "i need more help" when losing, and how any time the cavs lose a couple in a row there seems to be a million different "sources" talking about him going to greece, to the knicks, etc which he refuses to deny. Add to that the whole Ira Newble situation.
For such a once in a lifetime set of physical skills, he still has some glaring holes in his game that have really hurt in the playoffs, like shooting and a post up game. If he ever developed a consisted outside shot (about 40% effective FG from jumpshots, 29% 3 pt), he could be deadly. But its been three years in a row that the cavs lost in the playoffs simply because opponents closed the lane and forced him to be a jump shooter.
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