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Evolution of the big O
No...not that big O
The Obama logo
The designer describes how it came about in a period of two weeks.
Part I
Part II
YouTube - Sol Sender - Obama Logo Design Part 2 of 2
Think about it. Can you picture any other image that is so readily identifiable with a political figure.
A lesson in branding.
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"The perfect is the enemy of the good."
~ Voltaire
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