I believe people want to be accepted into society and for that they will do whatever is valued by that society. Not a good thing, to not think for themselves.
Commercials tell us "do not be afraid to be different !" .They forget to say "do not be afraid to be the same" and in fact to not care. If 99% chose one thing it should have no impact on my choice.
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One day there will be so many houses, that people will be bored and will go live in tents. "Why are you living in tents ? Are there not enough houses ?" "Yes there are, but we play this Economy game"
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