You could probably catch, slaughter, and dress your own chicken at a minimal cost, but convenience generally costs money.
It's interesting that someone pursued the validity of an advertising claim. I'd argue that very little advertising is based on factual data at all.
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Originally Posted by Article
I can already hear folks saying, "Sure, but how long did it take you?" Yes, it took a little longer than the drive-thru, but it is important to recognize the value of spending time preparing a good home-cooked meal. How is it, after all, that with all the modern conveniences afforded us in the 21st century, we still don't think we have the time to do something everyone had time for until the middle of the 20th century?
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I don't think it's a matter of not having the time as much as it's a result of people wanting to spend their time doing other things. And people ate at restaurants, inns, and other established dining locations back in the day as well.
I think the writer should have just admitted it will take more time without trying to justify why cooking at home is ideal to buying KFC. That introduces a slew of other issues that aren't really related to the core topic being discussed; unless he'd like to turn it into an essay comparing the cultural, social, and economical issues of today with those prior to the 20th century and why they ultimately result in home cooking being ideal to KFC, or vice versa.