Back to the OP.
The concept of the commercial is that you can't walk into a grocery store and buy all of the ingredients for under $10.
The "challenge beater" only calculates the amount of ingredients he uses, not how much he had to initially purchase.
None of the grocery stores around here have bulk items (other than maybe coffee and candy), and even the most "bulk ridden" store I know of doesn't have bulk liquids.
So using his own figures (except potatoes, which he left out) it comes out to:
4.76 Chicken
1.95 Lard
1.73 Baking Powder
2.37 Sugar
1.40 Flour
0.63 Salt
0.69 Baking Soda
2.19 Butter
1.99 Milk
2.50 Potatoes
20.21
That doesn't even factor in any spices (other than salt), which can be very pricey.
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