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Other than the obvious..Palin.. Palin targeted the core GOP and evangelicals which are 20-25% of the base and by catering to them alienated moderate independents and GOP voters. CNN stated that McCain's age played a big role in people's decision and placing an unknown Governor as VP did little to calm any fears.
The Dems targeted young voters and new voters, which will provide a new and growing base. The use of the internet and text messages to get volunteers active and keep them informed was part of the reason the Dems raised so much cash. Meanwhile, the McCain camp played to the masses that barely won them the elections in 2000 and 2004, and didn't even try to get the young vote.
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