ratbastid

I'm not in the slightest arguing that the ends justify the means (although generally I will say that an iron-clad belief that they don't is religion, not logic).

I'm saying that for me and my life choices, the means are meaningless. I don't need ANY math to convince me to go CFL. Well, actually, the math that mainly convinced me was the difference it would make in my utility bill, and I did that figuring myself. This particular campaign is at best an interesting tidbit of data, and not at all something that will influence my actions.

I think it's pretty naive to think that a campaign to get people to do a particular something should use something other than the most favorable, dramatic, impactful statistics they can justify using. I'm a little suspicious, given that ecology is typically on the other side of the coin from your usual positions, mcgeedo, that you're operating with heightened suspicion here, suspicion you might not bring to a campaign for some other change in public behavior. Feel free to tell me I'm off base, but I'm still suspicious.