I don't know what kinds of ads are circulating in Ohio. I suspect that the ads over in California are different from the ones you are seeing. Over here, we are shown Obama standing among citizens and speaking about his own policies and beliefs, and then ending with him personally approving the message. The only ads I've seen about McCain are on Fox News or MSNBC where they are followed with political commentary. They are shown within the context of hourly news shows, not as paid for advertisements.
I suspect that over in Ohio you are receiving them as ads themselves (perhaps in addition to the news clips commenting about them). Maybe this is done to target specific demographics, and perhaps due to it being a swing state, but over in metro areas and probably even more likely in Chicago where people have knowledge of specific groups of people, the kinds of ads you are curious about seem to be running. Of course, this was 20 years ago so I'm not sure where the specific people he worked with are located.
I'm not voting against McCain, however, so ads about him just roll of my back like water off a duck. I don't pay attention to them because he's not relevant to who I want representing me. I would have voted Green party if not for Obama.
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"The theory of a free press is that truth will emerge from free discussion, not that it will be presented perfectly and instantly in any one account." -- Walter Lippmann
"You measure democracy by the freedom it gives its dissidents, not the freedom it gives its assimilated conformists." -- Abbie Hoffman
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