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While I don't disagree with people's ranking PETA's output as little more than sensationalism or "attention-grabbing," I don't understand what all the hate for them is about. They're raising attention to what most people don't even think about: The tasty tidbits many of us enjoy come at the cost of great suffering.
We love puppies but we don't even think about pigs, despite the fact that pigs are far more intelligent and have more character than most dogs.
Personally, I'm glad the animals have someone advocating for them.
I've learned a lot because of PETA, but not necessarily from them. For many people, PETA is the front end to an understanding of the food we eat. I can't think of their alternative. Do you know of a better animal advocacy group in terms of profile? Sure, there's the WWF, but their work is more hands-on. They focus on the animals. PETA focuses on people.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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