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PETA long ago left its roots and became a giant publicity operation. Sure, it gets a lot of visibility, but I think it's started to unintentionally parody itself. All of the naked girls and girls dressed up in skimpy animal clothing is sure appealing to some people's voyeuristic and exploitative tendencies and getting them into the news, but I don't think it's having any position impact for the cause they're supposedly promoting.
I'm not sure it's quite at cult level, but it's certainly a pretty crazy bunch of people.
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