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Tilted Cat Head
Administrator
Location: Manhattan, NY
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Quote:
Originally Posted by guyy
No, they were buying pet rocks or troll dolls or AMC Pacers or lining up to see Star Wars for the 37th time. Consumerism is not a recent invention.
TV is the consumerist media par excellence. It presumes overconsumption, which means that if you really want to feel superior, you're going to have to ditch the TV.
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No it isn't but the gluttonous consumer of today is new. it wasn't alive in the 70s.
Licensing and merchandising products are huge businesses, it did not exist in the 70's in this manner at all. One doesn't need to have some licensed cartoon character slapped onto their box of cereal, yogurt, burger, soda, tshirt, pencil, videogame on 4 different systems resulting in 4 different game experiences, direct to video release, books, magazines, theatrical plays, and other tie ins.
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