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I think Ellen is an awesome choice. I think she appeals to those of us who aren't classic girly-girls--myself included. I'm a tomboy but I like make-up. Most of the spokesmodels cosmetics companies choose aren't going to convince me to buy any, because while they may be pretty, they don't resemble me in any way. I feel like Ellen is more like a normal, average woman, regardless of her orientation, and that will make her a great spokesmodel.
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If I am not better, at least I am different. --Jean-Jacques Rousseau
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