Quote:
Originally Posted by Charlatan
I completely agree that we can't force them to cover these events at the same level but cripes... any level would be better than what we are currently seeing.
I would think that if NBC were to spend some of the money they earned from the Olympics on coverage of the Parlympics, they could provide coverage that was *at least* revenue neutral (i.e. they could sell sponsorship packages that combined the two events or just sell sponsorship seperately).
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That sounds reasonable. It is a shame though, and I am just as guilty for not having much interest in it. Maybe that's the real problem. Lack of interest. Still, I would think they could run a condensed special of highlights of the games.
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