I thought it was clever at first. I mean if you're going to be a product placement whore, why not make it obvious in a "Truman Show" kind of way. What's strangely annoying to me about it is that they are only doing one product. I mean there are only so many ways to work deodorant into the storyline.
I was also thinking about the long-term implications. What if either party decides to end the sponsorship on less than amicable terms? Does that mean that they never show those episodes again in reruns? Or do they blur and beep any reference to the product? And with the surely imminent release of the season on dvd, does that mean the product company gets advertising ad-infinitum?
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I hate animated avatars.
Last edited by mrklixx; 09-17-2008 at 06:37 PM..
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