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Those who are on the hunt, so to speak, may hold the viewpoint that they're wolves amongst sheep. An inflated sense of superiority is what I would assume drives them to refer to others as losers. From their perspective, those who aren't fellow hunters are beneath them, on a lower level. Similar to how those with more wealth might look haughtily down upon people who are less fortunate, believing their lack of material wealth to stem from some manner of inferiority, either inability or laziness.
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