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I think that any sort of specific definition of ethical behavior must be based on aesthetics. Maybe a better way to say it would be to say that people define ethical behavior in a way that suits them (even if they don't happen to behave in a congruent way with that definition). That being the case, I think everyone is ethical in the sense that everyone does stuff, and "ethics" is a way that we rationalize the doing of stuff. If one's ethics accept and encourage greed, than it is completely ethical for a person to be greedy.
If you presume that one's actual ethics are reflected in one's actions, then all actions are ethical, even if we consider them to be reprehensible.
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