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The best examples of all of this is Digg.com. People Digg stuff just because other people are digging it. I remember one time I made a comment "up top" on a new story and it got dugg down even though what I said was reasonable and true. One guy finally said "why the fuck are you digging him down? he's right!!!!!!!" and my comment shot back up into the positives. Class dismissed!
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Off the record, on the q.t., and very hush-hush.
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