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Palin is an interesting choice. She is fairly well-known among social conservatives, so she helps shore up support from the Republican base. She is also popular with the anti-tax crowd. She is likable, apparently smart, energetic, a good speaker and has a great story. Not being that well know, most will not know about how very conservative she really is and I think the McCain campaign is hoping to downplay how far to the right she really is. Finally, she has a very high approval rating from women, especially in the 35 - 50 age group, the very group that Obama has difficulty with. It appears McCain felt that with they way things are going, a Romney, Pawlenty or Ridge would not get him over the top. He knows that this is going to be a close election and needed to do something different, something that makes his ticket something special. He hopes she brings out the base and pulls some women, fiscal conservatives and independents.
All that being said, I can't say I think she is a great choice.
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