Mac are also for people who may have the know-how (I've built PCs before) but don't want to bother going under the hood. I like tinkering with things, sure, but upkeep can be a hassle. My eMac has been just fine for something like 5 years. I've even got an iMac snow (for playing Mechwarrior 2) that's never even been opened up.
The game thing really isn't important as it was a few years ago. With Bootcamp you can play games on a Mac just fine. I played CoD on a new iMac running XP and it was just fine. Besides, WoW can run native on Mac.
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