I don't think the cover has achieved much beyond stirring up accusations of tastelessness and crass, and yes, getting all the media outraged over it.
I'm not particularly impressed by it, since in Europe you'll see a lot more satirical drawings/illustrations in newspapers and occasionally you'll get a response from the TV media, but even the TV news often shows satirical cartoons as another POV on the situation.
Of course, sometimes you have drama, like the Mohammed situation, but in this case? A lot of undeserved attention.
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