You're assuming "culture" has a value in and of itself. It's use should not suggest that. Today, it's use is for categorization purposes. It's easier to say "Coffee culture" than "What people do in coffee shops and how they enjoy their coffee."
Don't get hung up on the word. It's a word of utility more than anything. There is no capital "C" culture anymore. That died around the turn of the 20th century—actually, probably during or just after the Great Wars.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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