I mean obviously you can sell 330ml bottles of beer - but when you go to the bar you dont say "a stella" you say "a pint of stella" (or whatever) - and a pub would lose its license for underselling if W&M visit.
I deal with Trading Standards a bit in my job and they can be a pain in the ass (like when you have to pay an extra £200 just to have some twat come out with a stamp to seal a pump) but in this case they obviously protect a vital freedom.
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"Do not tell lies, and do not do what you hate,
for all things are plain in the sight of Heaven. For nothing
hidden will not become manifest, and nothing covered will remain
without being uncovered."
The Gospel of Thomas
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