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Originally Posted by Willravel
This type of scam was inevitable with the anonymity of the internet.
While I recognize the importance of supporting new vendors who are trying to make their way, it's because of scams like you described above that I'm more likely to check Amazon first.
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Agreed. The tragedy of the commons + anonymity is a recipe for disaster,
I don't necessarily check big retailers first, but I look for an overwhelming majority of positive reviews. There are also some things I will only buy from a reputable store or brick and mortar store with real liability, like flash memory, which is commonly counterfeited without small online retailers necessarily knowing about it, or cologne (check my cologne snob thread for the fake Himalaya story.)