For the record, this technique is called a " bait & switch" and has been long used in retail sales--long before the Internet.
The key is to use your head, and be patient. Don't make any impulse purchases. Ever.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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