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Originally Posted by Cynthetiq
Actually, you see that this is a cost implementation that can be offered at a reasonable cost. $6.50 for the fob... sure yes there are backend costs associated with this, but note most importantly this is OPT in for WoW.
So why not give me the option of if I would like to have additional security for my online banking?
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If the corporation I worked for implemented every new technology that seemed like a clear winner, we'd be bankrupt or bought out in 6 months.
Most corporations don't have the flexibility to try every new technology - they have to wait things out and make sure it's the way to go. I remember our last blunder - we implemented biometric hand scanners in various branches that were located in technology-savvy markets/regions. They secured access to the safety deposit boxes. NO ONE used them. They worked perfectly, but no one would use them - it was a hassle. They want to just walk in to the safety deposit box room, do their business, and leave - having to plant their hand on a scanner to get access to the room complicated things. They would rather be less safe and secure in order to expedite their trip to the bank.
Our Board of Directors and CEO probably see items such as a key fob as money down the drain - you'd be surprised how much the back end costs affect the bottom line. Take the fact that our stock price has dropped nearly 50% in the past year because of the banking industry's overall down turn, and that's your reason why we can't do this
