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I work for one of the top 15 banks in the US and we decided it was completely too expensive, especially in today's economy. By expensive, I mean too expensive to implement.
Also, we did some market analysis, and pretty much nobody was interested in having this because it adds one more step to logging in to your account. Nobody wants to have to carry something around to be able to access their online banking.
Lastly, a good chunk of our client-base is over the age of 50, and an even larger percentage of those don't even use debit cards - still write checks. There's no convincing our Executive Management to allocate millions to this initiative whenever a massive chunk of our clients don't even use online banking.
Great idea, difficult to implement with the masses. WoW's clients are probably at least somewhat more PC-initiated than banking in general - that's the reason this works for them.
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Off the record, on the q.t., and very hush-hush.
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