It's the current holiday event, and it's centered around fires/bonfires for obvious reasons. In capital cities you can learn to throw fire at a target, then learn to toss torches, and outside smaller settlements you can honor the bonfire for XP and a reward. Mostly, though, it's about the buffs--if the bonfire is burning in the zone you're in, you get Bonfire's Blessing, which gives you a chance to inflict some major fire damage on your target. You can also go dance around the ribbon pole near the bonfire (which will be located outside whatever the settlement is in your starting zone) to get a buff that gives you 10% extra XP.
As for the RP servers--good luck. They're kind of a mixed bag--you never know what you're going to get.
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If I am not better, at least I am different. --Jean-Jacques Rousseau
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