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Originally Posted by Cynthetiq
Does that make sense?
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Yes it does--completely. In order for us to go beyond the little things of being "eco-friendly" and into a great shift, it has to be economically feasible, which means there has to be a demand. It's a twisted kind of game, where we need to break through the clutter of false leads and into a place where we are actually making a difference. Take solar energy, for example. As
ngdawg mentioned, it's ruinously expensive for private household use. However, there are currently schools out there who are fundraising to install their very own. Corporations, with the hope of at least appearing green, are installing their own, too. Eventually, this will fund the solar energy market to allow it to develop the technology needed to open up their market further (i.e. into households). Expanding markets in the right direction is ultimately what I am referring to.
But there is no single benevolent force that can force this; it's all up to a collective effort. We can only hope that those who really know what's good for us will have loud enough voices to influence our behaviour and spending patterns.
Green roofs are another example. Take Chicago. Apparently, every new commercial building project must install one, and renovation projects must do so as well. What was the force behind this? One would hope the citizens of Chicago.
There are more examples out there, but the question is: Will this be enough?