Restart the iPod by holding the center button and the menu button for ~10 seconds.
When it restarts, immediately (like while you see the apple logo), hold the center button and the play button until you see black and white text telling you the iPod is in disk mode.
If that doesn't do it, I'm not sure what would, but I can try to find out. Also make sure you've done all available software updates to the iPod just in case...
Let me know if this doesn't do it.
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Cogito ergo spud -- I think, therefore I yam
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