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I can see some potential for creative marketing:
"...Our gas guzzling energy wasting environmental pollution monsters ....err I mean our wonderful cars now have carbon offsets built right into the price you pay so you can simply buy and drive with a clear conscience, knowing that XYZ Car Company is paying part of your purchase price toward global offsets, allowing you to continue polluting....errr enjoying your luxurious pleasures..."
...if you get my drift. IMO the current cost of the offsets would not deter most luxury car buyers.
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