To answer Jorgelito, the place I worked at used the delivery charge instead of raising prices for their customers across the board to cover the costs associated with delivery (not including driver/their pay).
For each car on the road, you need a light for the driver signaling your business, you need pizza bags to keep the food warm, and good ones are easily $100 a pop. Figure just on 10 pizza bags, not unreasonable for a busy night, and theres $1,000. Also, uniforms for delivery folks - tshirts, hats, and jackets with company logo for the colder nights so the customer knows who's at their door.
They chose to keep their prices the same for the customers who chose to pick up or eat in, rather than burden them with the costs that are incurred by the place to get your pizza from oven to your door.
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Calling from deep in the heart, from where the eyes can't see and the ears can't hear, from where the mountain trails end and only love can go... ~~~ Three Rivers Hare Krishna
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