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UK, you're going to be the minority here obviously, this is brilliant.
The people who weren't going to drink and drive anyway will only have their attitude reenforced, and the people who didn't give it a 2nd thought, will.
this is one of those messages that have to be pushed consistently throughout each year since every year, thousands of new drivers are getting on the roads without any previous experience.
They certainly do not need alcohol in the mix
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