I don't really see the purpose other than alleged artistic merit.
It may gain popularity in Iceland as a viral, but pure and simple, it won't gain ground anywhere else because it will never be seen. Its not even so much that its controversial, but the fact that full frontal nudity would never be permissible on basic cable in the US (and most countries).
If they really wanted it to be controversial, they could have followed suit with what Prodigy did with their videos some years back, where the content itself was so controversial that it was legitimately banned, and not just on the premise of nudity.
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Living in the United Socialist States of America.
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