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Alcoholism is a disease. You shouldn't shame the diseased. Besides, it likely wouldn't even work in this case. It could, of course, make it worse.
Other forms of public shaming would work, but only where reputation is a key thing. Corporations, for example, would do well to suffer from public humiliation instead of just fines (which are business expenses) for breaking the law. Just an example.
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Knowing that death is certain and that the time of death is uncertain, what's the most important thing?
—Bhikkhuni Pema Chödrön
Humankind cannot bear very much reality.
—From "Burnt Norton," Four Quartets (1936), T. S. Eliot
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