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When my wife and I started looking at TVs we had settled on a Toshiba 40" because of consumer ratings and price.
THEN we went to Best Buy and compared the pictures on all of the LCDs they have (which included the Toshiba we were looking at online).
When I compared the picture quality of all them with the Sony Bravia KDL40V3000 I just couldn't believe my eyes. I tried adjusting the Toshiba to look like the Sony and couldn't get anything close to the clarity and color. The Sony even blew most of the plasmas out of the water.
I ended up buying a Sony Bravia (online NOT at Best Buy -- sorry, I just can't pay a premium for what I consider sub-standard customer service). It was a bit more than I wanted to spend, but well worth it -- in my opinion.
The Bravia 32" TVs (KDL32M3000 and the new KDL32M4000) are around $800 ...
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