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It is materialism, of course, but materialism is quite normal. Wearing a nice watch doesn't give my life meaning, but rather gives me superficial comfort. Like getting a hair cut. I could grow my hair out and not comb it or put stuff in it, but I'd not like the way I look.
Materialism enjoys a rather bad reputation, but I can't for the life of me figure out why. As long as it's tertiary to other, more fulfilling life goals and aspirations it's perfectly normal and perfectly healthy.
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