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I'm not sure Apple have ever tried to make their gear affordable - that was never their marketing strategy. They have positioned themselves as a premium brand. I think if they start to try and compete on price, then they are doing a full 180 on their marketing.
I don't think they care about the fact they are a niche player in the PC market - their 'niche' is still pretty sizeable, I'd guess. Even with ipods and iphones - they are targeting the 'premium' users.
Otherwise, I don't really know much about the intricacies of their individual offerings to comment in detail.
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who hid my keyboard's PANIC button?
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