I think that the implementation of all of your ideas would be an excellent starting point (
especially the one about changing the commercials!) I am also reminded of the older-than-dirt dig on platforms contained in
What if Operating Systems were Airlines?
Quote:
Mac Airlines
All the stewards, stewardesses, captains, baggage handlers, and ticket agents look the same, act the same, and talk the same. Every time you ask questions about details, you are told you don't need to know, don't want to know, and would you please return to your seat and watch the movie.
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(lest you think that this is Apple Bashing, the PC is not spared either
)
This observation sums up my reticence about the Apple product - please let me install my NewestPeripheral9000 in your box and have at least an even chance of it working. Don't make me pay twice the price for an Apple-branded version that may or may not do the same thing, if an Apple version exists at all (which in almost all cases it doesn't). I understand the desire to vet hardware so that users won't have headaches, but there needs to be a balance between giving users some freedom to choose their own depending on their needs.
Do that and bring the price more in line with the cost of a PC (the software issue has finally been addressed with the use of Intel CPUs - not perfectly but well enough) and I just might look to Apple the next time I decide to replace my computer...