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Old 04-19-2008, 11:48 PM   #6 (permalink)
pan6467
Lennonite Priest
 
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Location: Mansfield, Ohio USA
So what?

It's how television and radio got its start. Just a few off the top of my head and verified by Wiki:

Anyone remember "Texaco Star Theatre" starring Mr. Television Milton Berle?
http://en.wikipedia.org/wiki/The_Milton_Berle_Show

How do your think soap operas got their name?
http://en.wikipedia.org/wiki/Soap_opera

Quote:
The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers such as Procter and Gamble, Colgate-Palmolive, and Lever Brothers as the show's sponsors

Here's a great example of just one "placement type program you may have heard of:

A Charlie Brown Christmas brought to you by Coca Cola: http://en.wikipedia.org/wiki/A_Charlie_Brown_Christmas

Quote:
The special has not been seen in its original, uncut form since the first three telecasts in 1965, 1966 and 1967. Much of this is due to the opening and closing credits containing references to Coca-Cola, the show's original sponsor. Specific, acknowledged cuts are:

* The main titles have Linus crashing into a Coca-Cola sign after Snoopy has spun both him and Charlie Brown around with Linus' blanket. In the versions currently available, the viewer never sees where Linus' trajectory lands him.
* In the "fence" scene, where several of the Peanuts gang are attempting to knock cans off a fence with snowballs, Linus is seen knocking down a can with his blanket. In the original airing, this is a Coke can, but was later replaced with a nondescript can.
* The final end credit originally had text and graphics wishing the viewer a "Merry Christmas from the people in your town who bottle Coca-Cola." This is why the "Hark!" chorus sung at the end trails off oddly before the song would normally end, as an announcer originally did a voice over this point in the credits to repeat and reemphasize the local bottler's well wishes to the TV audience.

Although the FCC eventually imposed rules preventing sponsor references in the context of a story (especially children's programming), this had no effect upon the decision to impose these edits. The Coca-Cola product placement elements were removed when the company ceased being the sole sponsor, replaced in 1968 by Dolly Madison snack products, who continued to sponsor the Peanuts specials through the 1980s, along with McDonald's. While current FCC product placement rules would prevent restoration and broadcast TV airing, the sole reason this footage has not been restored for the DVD or VHS releases has been related to royalties that would have to be paid to The Coca-Cola Company for use of their trademarks.
And now this tribute to the late great Milton Berle Brought to you by Texaco (Chevron oil today)
Quote:
"Oh, we're the men of Texaco
We work from Maine to Mexico
There's nothing like this Texaco of ours!

Our show is very powerful
We'll wow you with an hour full
Of howls from a shower full of stars.

We're the merry Texaco men
Tonight we may be showmen
Tomorrow we'll be servicing your cars!

We wipe your pipe
We pump your gas
We jack your back
We scrub your glass

So join the ranks of those who know
And fill your tanks with Texaco

Sky Chief, fill up with Sky Chief
You'll find that Texaco's the finest friend your car has ever had

...And now, ladies and gentlemen... America's number one television star... MILTON BERLE!..."
__________________
I just love people who use the excuse "I use/do this because I LOVE the feeling/joy/happiness it brings me" and expect you to be ok with that as you watch them destroy their life blindly following. My response is, "I like to put forks in an eletrical socket, just LOVE that feeling, can't ever get enough of it, so will you let me put this copper fork in that electric socket?"

Last edited by pan6467; 04-19-2008 at 11:52 PM..
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