The new world, where if enough people say 2 + 2 = 5, then it is so. Whoever controls the information controls the "truth" and you just have to decide where you get your "truth" from.
Google is a lot like Wikipedia, except people trust it more. There are tons of people out there whose job is to manipulate web content so that it appeals to Google better. What this means is that Google does not serve the most reliable information, it only serves the information that matches its requirements of format and authority. If I were so inclined, I could write a false story, format it for a specific keyword, create trusted authority by linking to it, and watch as Google eats it up and serves it back to everyone searching for information on that keyword.
The point is to believe none of what you read and only half of what you see.
We're in a time where information is a big deal. We have to protect ourselves.
|