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Jan - Aug is the pre-season. Many just tune-in occasionally to follow their favorite player and start to size up the competition, but its too early to get too engaged. Most voters pay little attention beyond their own primary. More are probably watching in passing this year than in the past because of the close Democratic race.
The regular season used to begin with the conventions, but those are now just staged events with the outcome already decided.
And then the Olympics get in the way in August, diverting most people's attention.
Labor day....Play ball!
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"The perfect is the enemy of the good."
~ Voltaire
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