Personally, my girlfriends and I have co-opted this for ourselves; we've been saying "I'd hit that/it" since 2004. My guy friends also feel comfortable enough to say it around me, because, well, I say it too.
I don't really have a problem with it, mostly because the places I've seen this happen are places you expect it to happen--parties, bars, that sort of thing. I think there is an expectation of objectification in certain places. It's not something I've seen out on the street, or straight to my face about me.
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If I am not better, at least I am different. --Jean-Jacques Rousseau
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