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Originally Posted by Baraka_Guru
Seriously, this isn't the shift, this is the actionable publicity. It raises awareness. Far more people are participating in this than they did last year, which means the profile of this issue is going to skyrocket.
You want a change in habits or policies? Then raise the public profile of an issue. This is publicity and public relations 101.
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Absolutely.
Look back at the first Earth Day in 1970. It was a simply a consciousness raising event. It took several more years for the first meaningful environmental legislation.